marketing-strategy
The Magic of the  Buc-ee's Brand

The Magic of the Buc-ee's Brand

Jul 1, 2019 by David Day

I really don’t care much for Halloween. Ghosts and goblins and magic spells just aren’t my scene. October is my birth month, and here in South Louisiana the weather begins to cool down a bit, so I do love this time of year with football, the World Series, satsumas, and boiled peanuts. But you can have the hocus pocus. I started my own business in 1995, and I can assure you there’s nothing magic about success in business. It t...

5 Things Marketers Should NOT Do

5 Things Marketers Should NOT Do

Jun 1, 2019 by David Day

For more than 25 years now, I’ve seen marketers come and go. Some are professionally trained and experienced. Some are not. Many are business owners or practitioners who handle their own marketing and advertising for their company. Still others are placed into the role because there’s nobody else to do it. There’s no law or regulation that says you can or can’t be the Marketing Director, VP of Marketing, Advertising or Bra...

Five Company Killers You Never Saw Coming

Five Company Killers You Never Saw Coming

Nov 1, 2018 by David Day

“As a business owner, entrepreneur, or company leader, I have my proverbial thumb on the pulse of my company. I know when it’s doing well and when it’s not.” I remember when I used to think like that. Then there was the company that was rocking along making good money, with happy employees and a great list of clients that folded within two years. The owner said afterward, “I never saw it coming. One day we ...

2500 Swings

2500 Swings

Oct 1, 2018 by David Day

 I love baseball season. If you’re like me, you tend to name the seasons by the sports they bring—Fall is Football, Winter is Basketball—and Spring is Baseball. (and Summer is for offseason workouts!) As a baseball guy, I have the pleasure of knowing the great Will Clark, Major League Baseball first baseman and slugger for the Giants, Rangers, Cardinals, and Orioles. In fact, I recently called play-by-play wi...

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