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What this book is really about.
Leaders need to better understand the team members they’ve hired. Team members need to better understand what the boss is thinking.
The marketing function is where that misunderstanding hurts the most. Talented young marketers are doing their best in a high-velocity, AI-accelerated environment, but ROI is hard to deliver when no one has agreed on what it looks like. Executives are signing the checks but quietly losing faith in the people writing the captions.
The Marketing Gap is the field guide for closing that distance. It helps executives understand how to lead the next generation of marketers, and it shows marketers how to learn, adapt, and earn the trust of the leaders signing their paychecks.
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Who should read it.
- Owners and CEOs who fund marketing but feel disconnected from it
- Executives and leadership teams managing marketing professionals 20+ years their junior
- Marketing directors, CMOs, and agency leads navigating multi-generational teams
- Young marketers trying to figure out what the people in the corner office actually want
- Educators preparing the next generation of marketing graduates
Inside the book.
- The five conversations no one is having about marketing today
- A practical framework for defining marketing ROI in a way every generation in the room can agree on
- The “First 90 Days” playbook for every new marketing hire
- A diagnostic for spotting a generational-gap problem before it becomes a turnover problem
- The leadership habits that keep great young marketers from quitting
Praise for The Marketing Gap
Kelsey Bath
Marketing Director, AIMCO Construction
"Most businesses spend on marketing without clear visibility into results. We help you evaluate performance, identify gaps, and understand what is actually driving growth so you can make confident decisions."
Julio Melara
CEO, Melara Enterprises
"Deciding where to invest should be based on strategy, not guesswork. We help you identify what to scale, what to cut, and how to allocate your budget for stronger and more consistent returns."
Erin in Louisiana
Reader, The Marketing Gap
"I enjoyed reading the book. Your balance of real-world examples and humor kept me entertained and curious. I feel silly saying this cliché, but your book spoke to me because it highlights all the problems I currently face in my career. The Chapter 9 solo marketing coordinator dealing with a lack of direction and burnout is me. I’ve been so stuck for the last three years, fighting a losing battle on what marketing is for my company and what it should be. Thank you for writing this. Thank you for putting my worries and concerns about my career on paper. Until now, my feelings didn’t feel justified. You made me realize I’m not the only person struggling with this burnout. Your book gave helpful insight into handling some of my situations, and I fully intend to apply it to my day-to-day life. I marked pages with sticky notes so I can go back and reference the knowledge you’ve given me. Thank you for the fantastic read."
Bring the ideas inside your company.
Every speaking topic, workshop, and coaching engagement on this site is built on the foundation of The Marketing Gap. Read the book, then bring David in to help your team work through it.
Order a copy.
Available on Amazon in paperback and Kindle. Bulk orders for teams and universities welcome — contact David directly.
