5 Things Marketers Should NOT Do

5 Things Marketers Should NOT Do

Jun 1, 2019 by David Day

For more than 25 years now, I’ve seen marketers come and go. Some are professionally trained and experienced. Some are not. Many are business owners or practitioners who handle their own marketing and advertising for their company. Still others are placed into the role because there’s nobody else to do it. There’s no law or regulation that says you can or can’t be the Marketing Director, VP of Marketing, Advertising or Bra...

The Next Thing

The Next Thing

May 1, 2019 by David Day

I’ve sort of been avoiding writing this post. While I want to address my blog followers, friends and clients here in South Louisiana, I also want to be sure that what I write is encouraging and useful for everyone. I confess that I’ve had a tough time getting to that point. The Great Flood of 2016 is an unprecedented time in our marketplace. I personally didn’t flood, but many friends and relatives did. I’ve never seen any...

Brand Strength

Brand Strength

Apr 1, 2019 by David Day

A strong brand is worth a ton. It can generate sales, increase profit margins, attract the best talent, and make a difference in the world. Strong brands are resume builders, money-makers, and culture influencers. They can outlast negative press, build trust in consumers, and create barriers to entry for competitors. Conversely, weak brands can’t. A brand is everything your audience thinks or feels when they see or hear you...

The Technology Trap

The Technology Trap

Mar 1, 2019 by David Day

Technology has changed a lot of things in our industry. My advertising firm, The Day Group, is now 21 years old, and in that time I’ve seen the evolution of technology from a small business standpoint firsthand, from fax machine to Dropbox, hard drive to the cloud, and desktop to device. Back in the day if you googled someone, you got sent to your room. A tablet was what you took when you had a headache, and an eye pad was made ...

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