Advertising That Gets Noticed, Remembered and Acted On

The Day Group is a Baton Rouge advertising partner that plans, creates and places campaigns across TV, radio, streaming, digital, social, print and outdoor. Since 1995, founder David Day has written, directed and voiced hundreds of commercials for Louisiana businesses. Every campaign starts with one question: what will make your customer choose you?

Let's Talk Advertising

Why most advertising doesn't work

Most ads fail for the same reason: they talk about the company instead of the customer. They're built around what the business wants to say, not what the buyer needs to hear. Then they get placed wherever there's a deal, not where the audience actually is.

We fix that at the start. Before a single word is written, we get clear on who you're talking to, what they care about and what will move them to act.

“Preparation is doing the work nobody wants to do so you can earn the opportunity to do the work everyone wants to do.”

— David Day

What our advertising services include

Campaign strategy

Audience, message, offer and goals defined before any creative is made.

Creative and copywriting

Headlines, scripts and concepts that sound like you and stick with your customer.

TV, streaming and radio commercials

Written, directed and voiced in-house, from concept to final cut.

Digital and social ads

Paid search, social, display and retargeting built to convert, not just collect clicks.

Print and outdoor

Newspaper, magazine, billboard and direct mail that stop people mid-scroll or mid-drive.

Media planning and buying

The right channels, at the right frequency, for the budget you have.

Measurement

Clear reporting on what's working, what isn't and what we'll change next.

Is now a good time to advertise?

If your market can't see you, it can't choose you. Businesses that keep a steady, smart presence when others pull back often gain share at a lower cost. The real question isn't whether to advertise. It's whether your advertising is built to earn a return. We'll help you answer that honestly, even if the answer is "not yet."

Who we work with

We work with small and mid-sized companies across Louisiana: industrial manufacturers, engineering firms, contractors, professional services and ministries.

Frequently Asked Questions

What does an advertising agency do?

An advertising agency plans, creates and places paid messages that reach your target customers. That includes strategy, copywriting, video and audio production, media buying and results tracking.

How much should a small business spend on advertising?

Many businesses budget a percentage of revenue for marketing, with advertising as one part of it. The right number depends on your goals, market and growth stage. We'll help you set a budget tied to outcomes, not guesswork.

Do you produce TV and radio commercials in-house?

Yes. David Day has written, directed and voiced hundreds of commercials for audio and video. We handle concept, scripting, production and placement.

Do you only work with Baton Rouge companies?

We're based in Baton Rouge and serve clients across Louisiana and beyond.

Ready to be the one they remember?

Let's Talk Advertising