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Why hire a Fractional CMO?
There’s a stage in every growing company where the marketing needs outgrow the team-but a full-time CMO would still be premature, overpriced, or both. That’s the seat I sit in.
I bring senior executive horsepower the day I show up. I assess the process, recommend the changes needed, and lead the implementation. I’ll install the systems, hire the team, and build the dashboard that proves it’s working. And when your business is ready for a full-time leader, I help you hire one — and then I get out of the way.
What you get.
- Senior, C-suite-level marketing leadership at a fraction of a full-time CMO’s cost
- Short-term engagements of 6 to 18 months — exactly the time you need, no long-term overhead
- No salary, benefits, bonus, or recruiting costs of a full-time executive hire
- Hit the ground running — three decades of brand-building experience from day one
What I'll actually do.
- Hire, train, and oversee the development of your marketing team
- Build and oversee AI implementation across the marketing function
- Create the marketing ROI dashboard the C-suite will actually look at
- Assess and build SOPs for marketing and advertising quality and efficiency
- Energize the brand, grow revenue, generate leads, and build customer loyalty
- Install the proven blueprint from The Marketing Gap for bridging your generational divide
Assessment (Weeks 1–4)
A diagnostic of your team, your spend, your tools, and your brand. You’ll get a written read on what’s working, what isn’t, and what we’ll fix first.
Build (Months 2–6)
Team structure, hires, SOPs, dashboard, agency relationships, AI rollout, and the brand work that’s been on the back burner.
Run (Months 6–18)
Operating the function, reporting to the executive team, and getting in front of board updates.
Handoff
Recruit, hire, and onboard your full-time CMO (or promote from within). Transition in 30–90 days. Done.
Customer testimonials
Larry Conner
Regional VP, Genesis Health Clubs
“As a professional in the business of building companies, I would not want to do my job without a David Day on my team. His ability to immerse himself in the role while maintaining bandwidth for multiple tasks is exceptional.”
Kelsey Bath
Marketing Director, AIMCO Construction
"Most businesses spend on marketing without clear visibility into results. We help you evaluate performance, identify gaps, and understand what is actually driving growth so you can make confident decisions."
Julio Melara
CEO, Melara Enterprises
"Deciding where to invest should be based on strategy, not guesswork. We help you identify what to scale, what to cut, and how to allocate your budget for stronger and more consistent returns."
Schedule a CMO fit call.
Free 30-minute call. We’ll talk about where you are, where you’re trying to go, and whether a fractional CMO is the right answer for the next phase.
