Invest more and borrow to grow?
Cutbacks and layoffs?
Is now a good time for advertising?
Do I invest in digital or traditional marketing?
Do I need an agency?
How much should I pay for that?
Leaders need to better understand the team members they’ve hired. Team members need to better understand what the boss is thinking.
Let’s bridge that gap.
Talented young marketing team members do the best they can to satisfy the demands of high-velocity marketing in a rapidly changing environment, but ROI is hard to achieve when they don’t know what it looks like.
The Marketing Gap helps execs understand how to lead the next generation of marketers and shows marketers how to learn and adapt in the brave new world of business.
Building your brand isn’t easy, but the results can be astounding. Just think of the brands you know and the products you use. Somehow they made their way into your world— and your pocket.
How did they get there?
