EMCO

Ad Campaign

How do you build a "what we do" campaign for a technology company that has four distinct product groups and 45 years of History in the commercial, municipal, and industrial world? Start with an idea.

Ours was a testimonial campaign, including a series of ads that opened with a snappy headline, told a brief story of real life success, and closed with the call to action: "what do YOU want to do?" Brand, promotion, and testimonial, all wrapped into one.

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